Justin Bieber Someday
Aiming at girls from 14 to 18 years old, who make up most of his fans, the teen pop star Justin Bieber launches his first prestige market fragrance named Someday. Perfumer Honorine Blanc of Fiermenich created the fragrance as a delicious fruity – gourmand, appropriate for the age of its expected audience. Lance McGregor designed the ultra girly bottle with its stopper shaped as a flower of layered hearts and removable charms hanging from its neck. The print campaign is photographer by Terry Richardson, featuring Dree Hemingway.