Armani Privé is the Haute Couture of all fragrances, a high-class perfumery and the best of its kind. In the beginning, Giorgio Armani developed the fragrances solely for himself and his closest friends. With a minimalist olfactory signature, 6-45 raw materials are carefully selected and processed whereby regular fragrances contain 80-150. The creations are highly sophisticated due to the usage of only a few select olfactory essences.