CREED was founded in London in 1760 by James Henry CREED. CREED has been the world’s only family owned, privately held luxury fragrance company and has been passed from father to son since then.They have been serving royal houses and the public for 251 years. The firm’s received their first royal commission from King George III in 1781, for whom they created the scent Royal English Leather. CREED relocation to Paris in 1854 took place at the request of client Empress Eugenie of France, for whom CREED made Jasmin Imperatrice Eugenie, a fragrance still offered today. CREED also served her husband, Napoleon III. Among other CREED clients at this time are Emperor Franz-Josef of Austria-Hungary, his stylish wife, Empress Elisabeth (“Sisi”) and Czar Nicolas II of Russia.Today the firm is guided by Olivier CREED, the head creator of its most popular scents – Aventus,