Chanel is launching men’s fragrance Chanel Allure Homme Sport Eau Extreme and adds it to the well-known collection Allure Homme. The first perfume of this line was launched back in 1999, and several other versions splashed the market afterwards – Allure Homme Eau Fraichissante Pour l`Ete, Allure Homme Edition Blanche, Allure Homme Sport and Allure Homme Sport Cologne Sport.
Creator of the new Chanel edition is perfumer creator Jacques Polge who provided this characteristic combination made of musky shades, tart spices, aromatic freshness and masculine, woody accords. Sicilian mandarin, mint, cypress and clary sage are in charge of cold, herbal refreshment. Tart not of the fragrance is provided by a fine dose of black pepper, and woody masculine accords consist of cedar and sandalwood from New Caledonia, shaped and softened by sensual musk and warm tonka beans. This extreme composition is reflected in a combination of freshness, tartness, sensuality, sharpness and strength!
Flacon of the new edition has the same shape as previous Chanel Allure Homme edition in dark color with a silver color ring on the stopper with engraved name of the brand. Red and white letters on dark body of the flacon provide dynamics to the edition.
Face of the advertising campaign is professional surfer Danny Fully, while advertising video clips were directed (Chanel presented them in several versions of advertising clips) by Oscar winner Kathryn Bigalow. Allure Homme Sport Eau Extreme was launched in 2012.