The first fragrance from the Lebanese haute couture designer, Elie Saab, is simply called Le Parfum. After 279 trial versions, an ultra – feminine, flowery – woody composition has been selected, signed by the perfumer Francis Kurkdjian.The perfume opens with notes of orange blossom. Jasmine is in the heart, including Grandiflorum and Sambac, whereas the base consists of cedar, patchouli and rose honey accord.
The simple glass bottle of Baroque style is designed by Syvie de France. The campaign features the famous model Anja Rubik. Elie Saab Le Parfum was launched in 2011.