Jo Malone is a UK-based fragrance designer who got her start in the fragrance industry as a florist. In 1994, Jo Malone opened her first boutique in London, offering fragrances, skin care, and home scents. Jo was an early advocate for the concept of combining fragrances. Her unisex scents often focused on a single note or a simple combination of two or three essences. The scents were designed to be worn alone or with other scents in the collection, allowing the wearer to create a custom scent—or a variety of them—by layering the different scents on the skin.